Archives

Strange Marketing: Magura looking for spectacular crash videos

The German manufacturer of brakes and other bike-related parts, Magura,  sent a newsletter today, which leaves me a little dazzled: You can win a disc brake of your choice if you send them a video showing an accident with your (at best Magura-equipped) bike or the rest of your bike… I don’t have to understand everything… Take care of yourselves! Read the newsletter after the break:

Have you ever crashed? Have you perhaps even wrecked your disc brakes because of that? If so than make sure you get involved in the MAGURA Crash Contest! No matter if your brakes are from MAGURA or not – as long as you have managed to trash them in your crash. Besides that you obviously need a video clip that shows one of the following:

  • You managed to capture the whole thing – from beginning to end – perfect.
  • Crashing the brake is not an absolute must, but it will enhance your chances to win!
  • You don’t have a video of how you destroyed your brake but you filmed the spectacular results of your wrecked brake.
  • You filmed yourself or your friends telling the story how your brakes got destroyed.

Now simply upload the video and with a little luck win a prize.

MAGURA is trying to achieve two things with this Crash Contest. First of all we will put the funniest, the most spectacular and the most exciting crash stories, showing how hard our sport can be, together into a Crash Contest Video. More importantly though, we are keen to find out what really goes wrong in extreme situations to establish what needs to change to make brakes more resilient and reliable.

There is obviously an ambitious goal. The MISSION PERFORMANCE is aiming towards making the best disc brake in the world. And YOUR input and experiences will play a fundamental role in this process. Join in and win!!

At least they managed to make me publish this – still dazzled…

Leave a Reply

 

 

 

You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>